4K Ultra High-Definition Logos announced by CEA

The Consumer Electronics Association (CEA) has announced the introduction of official 4K Ultra HD logos to help consumers identify products that meet defined standards.  Back in June, the CEA announced their “core characteristics” for televisions, monitors and projectors for home use and this is the next step in the process.

So what is the value of this for the new TV buyer?  Well, basically, the idea is to provide a degree of certainty for buyers so that they can be reassured of what they are getting from their new 4K TV.

CEA-4K-Ultra-HD-Logos
CEA are providing two logos

“4K Ultra HD”

and

“4K Ultra HD Connected”

which are coming into use this autumn.

At the same time, CEA also announced the use of 4K Ultra HD as the defacto terminology to be used to describe the new display category of products with more than eight million pixels – four times the resolution of Full HD.  It is expected that this will provide more consistency across the market.

 

CEA Ultra High-Definition Display Characteristics

To conform to the CEA standard, a TV, Monitor or Projector may be referred to as Ultra High-Definition if it has the following attributes:-

Display Resolution – Minimum 3840 horizontal and 2160 vertical with at least 8 million active pixels

Aspect Ratio – Native resolution width to height ratio – minim 16:9 or wider

Upconversion – Capable of upscaling HD video to display at Ultra High-Definition resolution

Digital Input – Must have one or more HDMI inputs that will support at least 3840 x 2160 native content resolution at 24p, 30p and 60p frames per second AND at least one of these HDMI inputs must support HDCP revision 2.2 or equivalent protection

Colorimetry – Can process 2160p video inputs encoded with ITU-R BT.709

Bit Depth – Has a minimum color 8 bit depth

The CEA have also provided “connectivity” characteristics

which are designed to complement the core UHD attributes listed above.

A “Connected Ultra HD” device must meet the following minimum performance attributes:-

Ultra High-Definition Capability – Meets all of the requirements of the CEA Ultra High-Definition Display Characteristics V2 (listed above).

Video Codec – Decodes IP-delivered video of 3840×2160 resolution that has been compressed using HEVC* and may decode video from other standard encoders.

Audio Codec – Receives and reproduces, and/or outputs multichannel audio.

IP and Networking – Receives IP-delivered Ultra HD video through a Wi-Fi, Ethernet or other appropriate connection.

Application Services – Supports IP-delivered Ultra HD video through services or applications on the platform of the manufacturer’s choosing

What is 4K Ultra HDTV?

CEA say that
“4K Ultra HDTV is the closest thing to bringing the 4K Digital Cinema experience from movie theaters to the home, offering consumers an incredibly immersive viewing experience with superior picture quality compared to current HD displays. The new 4K Ultra HDTVs, projectors and monitors provide the ultimate viewing experience with more than eight million pixels of resolution, four times the resolution of today’s high-definition televisions, as well as other technical improvements designed to result in greater color depth and an overall unparalleled home entertainment experience for consumers.”

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4K Ultra High-Definition Logos announced by CEA
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4K Ultra High-Definition Logos announced by CEA
Description
The Consumer Electronics Association (CEA) has announced the introduction of official 4K Ultra HD logos to provide a degree of certainty for buyers so that they can be reassured of what they are getting from their new 4K TV.
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